I attempted to call the Pier Hotel to ask them questions about the use & purpose of their website & their average customer. Unfortunately a manager will not be available until Friday, so I'll be calling back then. I did get to ask the receptionist a quick question on whether their customers are mostly in-state or out-of-state. She told me it was a mix of both.
To help get an idea of the general customer, I looked up other St. Petersburg non-franchise hotels within a similar price range with a similar style. The closest I found was the Hollander Hotel. Unfortunately there was no manager available there either.
Between calls I sketched out a rough idea of a layout for my persona.
It includes the required information (name, age, location, occupation, biography, & personal quote), & I anticipate adding the persona's salary range, key entry to the company (how they learned about the company), & user goals (what they hope to gain/accomplish through the company).
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