Friday I called the Pier Hotel back to ask a few short questions about their target market and website mission to help guide the creation of my persona. The call was rather short, but I was able to gather some helpful information. The manager told me because it is a small, boutique-style hotel, they get business both locally and from out-of-state, customers ranging from 18 up to 80 (& older). I'm guessing due to the size, they do not target or bring in many large families or even small children. When I asked about their website, the manager told me it is "to let people know we're here." I'm guessing their website is their main form of advertising. I was unable to ask if many of the reservations were made through the website.
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